Store brand vs brand name

I have several friends who are “snobs” in that they will only buy “brand name” products at the store.  A few days ago I went shopping with a friend, and I noticed that everything she bought was brand name, yet there was “store brand” equivalents right next to the product that she was buying.  In some cases (such as allergy medicine) the store brand she was buying was more than double the price of the store brand!  I asked her why she was buying the more expensive product and she answered “only poor people buy the store brand!”  I can’t understand that type of consumer snobbery.  The next time my friend complains about money being tight, I’ll remind her that she could cut her grocery store expenditure drastically by buying store brand products!

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