Ads Following Me
Shopping online has gotten so easy that I don’t even consider going to a regular store unless I just want to shop. When I am ready to buy, I usually go online. Not always – but I’m just now realizing how much my shopping habits have changed.
Some forward-thinking companies have realized that this is happening and may well be the preferred shopping method of the future. So they are using retargeting to drive online traffic back to their web sites. I find this concept fascinating and have even witnessed it first hand.
The way retargeting companies work is they create ways for their online clients to follow their customers around the internet. They especially use banner ads selectively placed in sidebars and headers.
When I looked at a book on a popular web site and then moved away from that site as I surfed other places, the remarketing kicked in and showed me a banner ad for that very same book on the next site that I visited. So if I had the inclination to take a second look, then it was easy for me to just click on that banner ad and go back to the original site to buy that book.
Have you noticed this happening? I noticed it just today!