Reputation management
Thursday, July 3rd, 2008With the advent of the Internet, news travels around the world with just a click of mouse button. Many of the stories that circulate around the world are opinion stories rather than factual stories. Some are wishful thinking, some are outright lies. Once a story gets out, whether it is based on truth or not, it is impossible to erase. It’s out there. Reputable organizations can print corrections and retractions later on, and they can even go to the article itself and modify the article (which is a lot handier than with the printed medium – you can’t change the printed copy; just publish a correction or retraction.) But often by the time that is done, consequences have often begun that are hard to stop.
If a lie is repeated often enough, some people will start to believe it and repeat it and then the damage spreads. The consequences of a lie that is believed are the same as if it were the truth. Case in point – the US Congress believed President Bush when he said there were WMD in Iraq, so they authorized him to go to war. It was a lie, of course, but the consequences were the same as if it had been the truth. The US invaded Iraq. The rest is, as they say, history.
The point I’m trying to make is that lies are damaging. And in the case of the Internet, hard to track down where the lies started and hold people accountable. People and businesses can be hurt if their reputation is ruined by the spreading of bad press, libel, and slander. That is where the Softline Solutions Company comes in. They offer Reputation Management Services to help keep the reputation of their clients as pristine as possible. They do this with proactive, as well as reactive measures to keep on top of what is happening in the Internet world for their clients.